III. Actively promoting the exchanges and cooperation in the field of news reports between China and other countries, and improving mutual understanding and friendship.
We have actively promoted the exchanges and cooperation with news administration departments of other countries, signing memorandums with news administration departments of the four countries of Kenya, Pakistan, the Philippines and Vietnam. We have worked hard to develop our exchanges and cooperation with news administration departments of governments of neighboring countries. We have successfully held the first session of “China-Eurasia Expo Forum of Ministers Responsible for Information”, the third session of “China-ROK High-level Media Dialogue” and the sixth session of “China-Japan Media Dialogue”, organizing more than 250 young Chinese media workers, successively in three groups, to pay visits to Japan, and inviting journalists from the Association of Southeast Asian Nations and young Japanese media workers to interview in China. We have strengthened and developed the exchanges and cooperation with the media in developing countries. We have held symposiums for news officials from Arab countries, symposiums for ministers responsible for information from developing countries, symposiums for governmental news officials from Africa and symposiums for news journalists from Latin American countries. These activities have promoted our association with the media in developing countries, and improved mutual acquaintance and understanding. Together with Germany’s Ministry of Foreign Affairs, we have held the first session of “China-Germany Media Dialogue” themed with the “Common Ground and Differences between Chinese and Germany Media”, and come to an agreement that the Dialogue will be held in the two countries in turn each year. Besides, we have invited delegations of the media from the US, Britain, Australia, Greece, Pakistan, Bengal to pay visits to China and given them a warm reception.
IV. Actively organizing the production of publications and the performance of cultural exchange activities, making China better known to the world.
We have elaborately staged and produced national publicity films “Characters Chapter” and “Point-of-View Chapter” and broadcasted them overseas, presenting the modern image of China to the world from multiple points and all aspects. Relying on the “China Book International Project” and the “Project for Translation and Publication of Chinese Cultural Works”, we have actively promoted the Chinese culture to “go global”. According to preliminary statistics, by the end of 2011, these two projects have recommended more than 6,100 kinds of Chinese books overseas, presenting the quintessence of cultural products such as the Analects of Confucius, the Dream of the Red Chamber and the History of Chinese Civilisation. We have performed the national image promotion activity “Experience China” in India, Indonesia, Austria, Russia and Germany. In particular, the “Experience China—Sichuan Week in India” was the first comprehensive activity of the “Year of China-India Exchange in 2011” formally initiated by President Hu Jintao and Indian Prime Minister Manmohan Singh at the “2011 BRICS summit” in Sanya. The “Experience China” activities into Austria have been designed to commemorate the 40th anniversary of the establishment of foreign relations between China and Austria and facilitate the Austria people to experience wonderful Chinese culture.
