Liu Qibao (M) visits Henan Daily Newspaper Group on Apr. 24. [Photo by Guo Yu / Dahe.cn]

Liu Qibao (R2, front) listens to an introduction about Henan Daily on Apr. 24. [Photo by Guo Yu / Dahe.cn]

Liu Qibao, head of the Publicity Department of the CPC Central Committee, recently called for innovative transformation and development in China’s cultural industry.

From Apr. 23 to 26, Liu paid a visit to publicity departments and companies in Zhengzhou, Anyang, Xuchang, Nanyang and other cities in Henan Province. During the visit, Liu encouraged cultural industry participants to promote the transformation from resource advantage to development advantage and pass on and carry forward traditional Chinese culture, in order to improve the overall strength and competitiveness of Chinese culture.

Liu asked cultural industry participants to learn from speeches on the issues of news, publicity, internet security and informatics work delivered by Chinese President Xi Jinping, stick to correct political orientation, innovate publicity measures and promote integrative development of traditional and emerging media.

Liu said that Henan Province has a long and colorful history and culture. Participants should improve the quality of cultural products, and produce more original and excellent literary and artistic creations. In addition, they should make the ongoing prosperity of Chinese opera art a priority, bringing more opera to campuses and villages in order to promote the development of Chinese opera and meet the cultural needs of the public.